Category : Page Publishing Articles

Top 5 eReader Devices

2013 ereaders

Digital books are becoming increasingly popular, and e-Readers are at the top of many Christmas lists this year. So what should you be looking for in an e-Reader? I’ve checked out the top brands to see how they stack up.

1. Kindle Fire HD

If you’re after an e-Reader that has access to Amazon’s extensive library of downloadable digital books, then look no further. The Kindle device is easy to use and manage, allowing you to make notes and bookmark pages and quotes, making it ideal for students. Not only does the Kindle Fire HD come in stunning high definition color offering fantastic picture quality, it provides all the benefits of a tablet computer, allowing you to play games and watch movies when you don’t fancy settling down with a good book.

2. Nook HD

The Nook HD makes for an ideal family e-Reader as it comes with the ability to create separate accounts for each family member. More than three million books are available for purchase from Barnes & Noble, ensuring you’ll never be at a loss for new material to sink your teeth into. It provides up to 10 hours of reading from a single charge.

3. Kobo Glo Wireless

The Kobo encourages you to read by including a rewards program when you reach several benchmarks. The E-ink display isn’t to everyone’s taste and is targeted at people looking for the feel of an authentic book. Less technologically advanced than some of its competitors, it lacks 3G capabilities, but this is reflected in the price. If you’re looking for a no frills e-Reader, this could be just the ticket.

4. iPad Mini

The iPad mini offers the largest selection of books of any e-Reader as well as an extensive choice of magazines and newspapers. The only downside is its glossy screen that makes it hard to read in direct sunlight. The device comes with access to the 270,000 apps you’d expect from an iPad, and in reality the e-reading function is only one of its many benefits. You can send emails, watch the latest films, and even use the satellite navigation feature for route planning. The iPad mini is much more than an e-Reader, and that is revealed in the price – overall a great choice if money is no object.

5. Kindle Paperwhite

The Kindle Paperwhite might not come with the mod cons of some other devices, but for an authentic feeling of reading words straight from paper you can’t beat it. The screen is ideal for inside or outdoor use as it’s designed to eliminate glare, and the extensive battery life makes it ideal for taking it away on vacation. Although it doesn’t have the benefits of audio or a detachable memory device, if you’re only interested in the pleasure of a good read, then the Paperwhite might be just what you’re after

How Facebook Works For Authors

The power of social media is undeniable. Whether you’re a business, celebrity, or individual looking to gain a foothold in your career, you need to make sure that your brand is visible. This post will examine how writers can use social media for self-promotion and its importance in the literary world. We’ll be looking at a few choice examples and offering actionable tips on how the average writer can harness this relatively new medium to their advantage.

Facebook and Twitter have taken over the world; today, everyone and their mother owns a smartphone, guaranteeing fast access to the internet and social media through the use of apps that come pre-installed. Authors are thought of as people who have their noses stuck to the grindstone, hard at work trying to pen something meaningful and groundbreaking. Most wouldn’t even think of mixing with the ‘unwashed masses’ on social media, given the fact that writers are more concerned with focusing on producing a great piece of literature. This has changed, and prominent authors are stepping into the social media limelight.

For instance, Booker Prize winning author Michael Ondaatje’s page was abuzz with information on his new book The Cat’s Table, weeks before his nomination. This is one author who is not afraid to get into the mix of things; he is known for actively interacting with his fans on a personal level, taking the time to answer questions posed by enthusiastic and loyal fans. If a Booker Prize nominee can do this, it follows that any author that seeks elevation and a boost to his book sales should follow in this writer’s footsteps. Through the use of a fan page, timely interaction will ensure that readers are kept engaged in the creative process, fostering a sense of community and book-club feeling, which will eventually boost a writer’s profile in social media.

Facebook isn’t just a spam dump. If you visit a famous artist’s page today (say Michael Jackson or Britney Spears), you’ll probably be bombarded by hundreds of spam comments on the walls of these celebrities. It’s hard to find something meaningful on these walls; in the same way gems aren’t found easily. However, Facebook helps when it comes to marketing products. In fact, one exciting aspect of this social media site is the fact that one can set up a virtual shop to sell products, such as eBooks. Facebook charges an individual a small fee to come up with a shopping service, complete with a secure checkout service that allows fans to buy these products. A great way of making this work would be to create a page that has shopping capabilities so that if a fan were ever to want to buy a book from an author, they would be offered the convenience of shopping without leaving the comfort of Facebook, and at the same time interacting with other literary enthusiasts, friends, and family.

Facebook interaction presents another interesting aspect that seeks to find out what readers really want. For instance, if a reader liked a page you created for one of your upcoming books, you’d be able to get a rare insight as to what this reader likes thanks to data offered by Facebook in terms of what this individual likes, their hobbies, and activities. This is information that is easily available to marketers who are able to examine the information contained in the profiles of fans. They can then create targeted posts that mirror what the readers prefer by examining data and creating a campaign that will produce a positive result and increase the likelihood of fans buying a particular book. Page post-targeting by age, gender, and likes is now available for marketers, which essentially is done to influence reader behavior.

Facebook allows a writer to establish a ‘base camp’ of sorts, where they will be able to post interesting tidbits on future projects. Additionally, this is a great place to share pages from your blogs and encourage a conversation that will grow exponentially. The premise of social media lies in the fact that people will share information in social circles, making concepts reach a larger audience in a short time. Repetition and broadcasting allow your fans to act as carriers who will influence their friends and market your work on your behalf, setting off a chain reaction that may even turn viral, leading to overnight success in some cases.

Social media is a good place to make that connection with your fan base from an authentic standpoint. For example, you could post a photo every second day that chronicles your creative journey as you pen your next book. Readers are said to have a photographic memory, and what better way to butter them up than giving them images that show them the behind-the-scenes on what it takes to come up with a great book. The video diary phenomenon is also available on Facebook, allowing you to come up with vlogs on a fortnightly basis, where you get to answer reader questions. At the end of the day, readers want to know the human being behind the books and will respond more positively to an author who is open and authentic and makes them feel that their input is appreciated.

Social media is a great place to build a name and market your books to a target demographic in a convenient and fast way, which eventually translates to increased book sales and name recognition on a wider level.

What Is Print On Demand?

The advent of digital printing has revolutionized the publishing industry. This relatively new method of printing negates the previously labor-intensive process of typesetting traditional style presses. Now printing is much more streamlined, as the printer does not require any preparation when changing titles – all the setup is done via software.

This new ability has given way to a new business model – Print On Demand (or POD). POD is a method of printing and distributing books based on individual orders. So if any bookstore receives a request for your book, or decides that they want to stock your title, they can place an order with the supplier or publisher (such as Page Publishing).

The supplier then prints and ships only enough copies to fulfill the order. This method significantly reduces the cost of bulk printing and storing un-ordered copies of a book. The cost savings allow the author to offer their title at a reduced price and, as a result, sell more books. This drives sales exponentially as more people see your book and refer it to friends.