Category : Page Publishing Articles

How can I make money from my book with Page Publishing as my publisher?

Page Publishing pursues as many avenues as possible to make money for our authors. Remember, if you become one of the authors who are accepted into our catalogue of works, your interests will be directly tied to ours in that the more copies your book sells, the more money we both make. Accordingly, it is in our direct interest to publicize your book in print media, on television/radio, and online as aggressively as possible. We need to create an immense amount of “buzz” about your new book in order to sell as many copies as possible through the highest number of outlets.

Numerous companies abound (especially on the internet), offering services whereby you can publish your book on your own. Many of these companies are really just offering print services or basic editing functions. Keep in mind that these solutions leave an incredible amount of critical work still to be performed by the author (obtaining an ISBN, creating accounts with the major eBook retailers, formatting, uploading acceptable file formats, checking for conversion validity, handling your own bookkeeping and accounting, etc.). Most importantly, they “conveniently” leave the most critical step in your hands – marketing and selling the book!

As your publisher, Page Publishing does everything from soup to nuts. We utilize our established resources such as our in-house editors, proofreaders, design artists, cover artists, and the like to ensure that your book is in perfect condition for publication. We then use our existing eBook retailer accounts to sell your work as aggressively as possible.

Unlike the old-time publishing houses, Page Publishing does not keep most of the proceeds from the sales of your book while passing only a small portion on to you, the author, as a “royalty”.  Quite the opposite – all of the net proceeds from any sale are passed on to you, with Page Publishing receiving only a small commission if a sale occurs (typically 20 cents). Let’s look at an example:

Your book is sold in the Apple iTunes store and downloaded to an Apple iPad, for $9.99. Apple will retain 30% of the sale as their commission, leaving 70% ($6.99 to be exact) to pass through to the publisher/author. As your publisher, Page Publishing will be entitled to only 20 cents of that $6.99, leaving $6.79 to be paid to you for every book sold in this manner.

As you can well imagine, there are numerous ways in which your book can be sold in order to generate revenue. The various ways of selling a book, and the complex terms and conditions imposed by each vendor can make the process seem daunting, but it need not be.  As your publisher, Page Publishing will handle everything in a fashion that maximizes profit for all. Remember, if you make money from book sales, we do as well!  We are in this together, so you can rest assured that we will have all of the intricacies of this process well at hand. Nonetheless, if you are truly interested in the details, an explanation of each of the major vendors’ royalty terms follows below.

Digital Sales

Amazon Kindle Store: Provided you are willing to

  1. sell your book on Amazon at a list price of between $2.99 and $9.99; and
  2. agree that the list price of your book on Amazon may not exceed the list price of your book in digital or physical format in any other sales channel; and
  3. agree that the list price on Amazon for the digital version of your book will always be 20% less than the list price for the physical/print version in any other sales channel; then

Amazon will pay a 70% royalty based upon the list price less a tiny “delivery” charge (which is based upon the size of your book-currently .15 cents/MB in the U.S).

If you wish to list your book price at greater than $9.99 or less than $2.99, or you do not wish to comply with any of the other pricing requirements above, Amazon will pay a flat commission of 35% of the listing price. Obviously, it is much more lucrative to opt into the 70% program and abide by those requirements when possible.

Barnes and Noble: For books listed for sale between $2.99 and $9.99, Barnes and Noble will pay a royalty of 65% of the list price. For books having a list price less than $2.99. or more than $9.99 (but never less than $0.99 or greater than $199.99), Barnes and Noble will pay a royalty of 40% of the list price. The digital version of the book must have a list price that is no greater than the list price of the physical version/print edition of the book or the digital version available at any other sales channel.

Apple: Apple will pay a 70% commission of the list price of the book. Apple requires that pricing for the book must be in dollar increments that end in “.99” (unless the book is being offered for free).  Apple also has pricing requirements that set the digital book list price on iTunes based upon the hardcover print version list price. A book having a published hardcover list price of $10.00 to $21.00 for instance, may list on iTunes for no more than $9.99.

Google Play (digital sales): Google pays a 52% royalty of the list price of the book.

Print versions/hard copies

Ingram Content Network: Ingram is the largest book wholesale distribution network in the world, serving over 35,000 retailers, libraries, distributors, and educational institutions. If, for example, a major retail bookseller chain ordered 100 copies of your book from Ingram’s catalog, Ingram would place the order and the 100 books would be immediately printed, boxed, and shipped to the retail chain. Because Ingram is a wholesaler, they would receive a wholesale discount from us (typically 50% of the list price of the print edition of the book). Ingram would then extend most of that discount to the retailer (likely discounting the book 40% off list price), allowing the retailer to pay only 60% of list price for the book and thus allowing the retailer to realize a sufficient profit. If the book in this example had a list price of $19.95, Ingram Content Network would have paid us a wholesale price of $9.97. After deducting our printing costs (let’s use $5.00 as an example), a profit of $4.97 would be realized, less only 20 cent commission to Page Publishing, resulting in $4.77 paid to you for each book sold in this manner.

How does Page Publishing Distribute our Author’s Books?

As soon as your book is print-ready (i.e., it has been exhaustively edited and formatted, all artwork and cover designs are complete, and the ISBN has been assigned) it then moves into our “distribution” phase whereby several things happen at once. Most importantly, the print-ready electronic file (not to be confused with an ePub file which will be explained below) is uploaded to the server of our printing press. Once this is complete, the presses are fired up and an initial batch of your hard-copy book is produced.

A large number of this initial batch of your hard copy book will be immediately shipped directly to you, and many will be used by us for getting your book reviewed and promoting it. With your book’s file securely stored on our servers, orders for any quantity of books can be fulfilled almost instantly. In fact, because the Ingram Content Group (which we are members of) is used by most large and small brick-and-mortar book retailers, a customer wanting to purchase your book can walk into virtually any retail book store and order your book immediately.

In addition to making hard copies of your book available to the public through retail book stores and Amazon (via the Ingram Content Group), Page Publishing will also offer your book for sale through digital download venues such as Amazon (for the Kindle and Fire), Barnes and Noble (for the Nook), the Apple iTunes Store (for the iPad and iPhone), and Google Play (for Android and Google devices). As your publisher, we handle uploading the appropriate digital versions of your book to each platform (we are authorized distributors for all of these platforms) and the employment of Digital Rights Management software (DRM) to prevent unauthorized copying/sharing of your work. Finally and most importantly, we handle collecting all of the revenue from these sellers. The entire process could not be easier.

What is copyright protection?

Copyright is a form of protection provided by the laws of the United States and extended to the authors of “original works of authorship”. While this applies to many forms of authorship (literary, dramatic, musical, photographic, etc.) it is only the protection of literary works which we are concerned with here in the book publishing world. This protection is available to both published and unpublished works and it generally gives the owner of copyright the exclusive right to reproduce the work in copies (i.e. print a book), prepare derivative works based upon the work (in other words make a screenplay from a book), distribute copies of the work to the public by sale (i.e. sell copies of the book), and perform the work publicly (i.e. turn a book into a theatrical performance).

How do I obtain copyright protection for my book?

Contrary to common belief, there are no steps needed to obtain copyright protection for a book. The book need not be registered or published. Copyright protection for a book attaches automatically when the work is “created”. A book is created when the book is written with paper and pen, or typed into a computer or other device – anything that “fixes” the work in a “copy” that may be “visually perceived”. Thus, just having the idea for a book in your head is not enough to secure copyright protection – the concept for the book must actually be fixed in a copy.

Should I apply for copyright registration of my book?

As mentioned above, copyright registration is not required in order to secure copyright protection for a book or other written work. It is highly recommended, however, that all authors do indeed take steps to register their written works with the Library of Congress via the filing of a formal copyright registration application, in that the benefits of formal registration are many. In the first place, registration establishes a formal public record of ownership of the written work by the author. Additionally, if registration is made within five years of publication of the work (indeed, it is the opinion of Page Publishing that registration should always be made commensurate with publication of the book), it serves as prima facie evidence in court that the registration and facts contained therein are valid. It should also be noted that registration is a necessary condition precedent to the filing of a copyright infringement action. Also significant is the facts that registration allows the owner of the copyright to record the registration with the U. S. Customs Service for protection against the importation of infringing copies. Thus, if a counterfeiter in China were to illegally produce infringing copies of your work, the U.S. Customs Service would seize and destroy any such illegal copies.

Should I place the copyright notice “©” on my book?

Use of the notice is important because it informs the public that the work is protected by copyright, and it identifies you as the rightful the copyright owner. Also, placement of a proper notice of copyright on your book would invalidate any claims by an infringer that he “innocently” infringed the work if it can be proved that the infringer had access to the work with the copyright notice placed upon it.

What is the length of copyright protection?

Your book is automatically protected from the moment of its creation, whether you register it or not. That protection lasts for the author’s life plus an additional 70 years after the author’s death. This means that upon your death, your heirs/estate can continue to own the rights to your work for an additional 70 years.

Do You Need an ISBN? What about a barcode?

Many authors confuse an ISBN number with a barcode. An ISBN number is required (although you may not need to purchase one as discussed below). However, a barcode is only required if you are distributing a physical or printed copy of your title.

An ISBN is a unique identifier assigned to your book that ensures that people ordering your book are receiving the intended publication. Part of the number signifies the publisher, while the rest is associated with that particular title, author and version.

A barcode does essentially the same thing (uniquely identifies your book) but in such a way that retailers can enter the code into their proprietary databases. This allows checkout scanners to properly associate a price with the book and gives merchants an efficient method to track their inventory.

So the simple answer to whether you need an ISBN – yes. The question should be where and in what formats do you want to make your title available? You will need a barcode (excluding ebooks) and an ISBN number for each distinct publication.

How is a book “converted” to an ebook?

Many new authors are allured by the apparent ease of self-publishing their book in electronic format on Amazon.com or iTunes. As such, one of their first topics of research is how to convert their work into an eBook. While we certainly do not discourage the self-publishing route, we can tell you that the conversion process is not as easy as clicking “File -> Save as” from your favorite word processing software.

There are a number of software programs that are making this process more intuitive, but there are some key problems that still remain. One such issue is that none of the online marketplaces can agree on a single and consistent file format. So to sell your book on more than one distribution channel, you are forced to reformat your book again, and again, and again! This is frustrating and, unfortunately, a problem that will be a thorn in every author’s side for the foreseeable future. With each major book seller having their own device and associated file format, no one standard will be victorious.